ALICIA KEYS youtube CHANNEL
Art was asked to rebrand Alicia Keys’ Youtube Channel by conceptualizing and executing content in line with client’s brand goals.
Visual Director of Alicia Keys’ YouTube Channel which includes:
Ideated on YouTube-native content formats to match client’s existing brand and goals
Wrote video treatments for all videos
Shot and oversaw production for all videos
Edited or acted as supervising editor for all videos
Created or oversaw creation of all supplementary assets for other platforms
Managed the publishing process on YouTube and cross-publishing process to additional platforms
Communicated with external partners such as music label, book publisher, publicist