Alicia Keys Instagram channel

Art was asked to rebrand Alicia Keys’ Instagram Channel by conceptualizing and executing content in line with client’s brand goals.

Visual Director of Alicia Keys’ instagram Channel which includes:

Ideated and executed on Instagram-native content formats to match client’s existing brand and goals
Executed copywriting in line with brand voice
Shot and oversaw production for all photos/videos
Edited or acted as supervising editor for all videos
Ideated, produced and directed creative for campaigns and rollouts for new releases and announcements
Created or oversaw creation of all supplementary assets for other platforms
Managed the publishing process on Instagram and cross-publishing process to additional platforms
Communicated with external partners such as music label, book publisher, publicist.

portfolio

grammy hosting advice

Art directed and oversaw editing for this format where viewers are brought into a facetime call between Alicia and internet personalities where Alicia is asking for advice as she prepares to host the 2019 Grammys. Intended to reach a younger demographic and tune in for the CBS show.

Alicia Keys | Times Square Live Concert

Alicia Keys shut down Times Square in New York City for an hour and a half long show featuring her and Jay-Z, John Mayer, Nas, and QTip. The performance was filmed live as a concert special entitled ‘Here in Times Square’ and was broadcasted on BET on November 3rd 2016.

ART created social trailers leading up to performance to drum up excitement as well as special promotional spot for The Mayor’s Office of Media and Entertainment that ran in all New York City Taxi Cabs.

“YOU DON’T KNOW MY NAME” CELL PHONE EBAY AUCTION

In one of Alicia’s most successful posts to date, Art used a famous phone call moment from her “You Don’t Know My Name” music video to excite the internet with an Ebay auction of the cell phone used during the video. The auction closed at $610.00 but was later revealed as a joke.

DROPPING GEMS

With the understanding Alicia is known to be deep and wise, this format was created with the intent of being self-aware and playful. Art led concept creation, filming and editing.

NBC THE VOICE SKITS

Art led concept creation, directed and oversaw editing for this playful format intended to reach a younger demographic and tune in for the NBC show.

NBC THE VOICE photography

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COVER SERIES

A format created to share Alicia’s musical talents while connecting her to mainstream music. The use of self-filming was employed to give a DIY appearance. Art led song sourcing, filming and editing.

art pieces

A lifestyle format created to capitalize on outfits Alicia was wearing for a unique way to display the outfits and tag fashion designers. Art led concept creation, filming and editing.

LILLY SINGH HOSTS A BACKSTAGE AT GRAMMYS ON ALICIA KEYS IG LIVE

Art directed this behind the scenes special created in partnership with Lilly Singh to keep Alicia’s 16 million instagram followers engaged while she hosted the 2019 Grammys.

PIECE PEACE Series

A format created to express personal opinions on significant topics. The use of self-filming was employed to give an appearance of capturing private moments. Art led topic sourcing, filming and editing.

SHOW ME LOVE SINGLE SOCIAL ROLLOUT

In support of Alicia’s 2019 “Show Me Love” single release Art conceptualized, directed and edited intimate interviews exploring personal insights on love with the talent from the music video. The videos feature Michael B Jordan, Zoe Saldana, Marco, Alicia Keys, Swizz Beatz and Miguel.